Watch for our flyer coming soon!



One of our two new vans displaying the Northland logo



Promotions

Northland Healthcare has embarked on a series of new advertising and promotional initiatives:

  • New corporate vans displaying Northland logo
  • New Corporate Brochure
  • Regular bi-weekly ads in the Lance Metro Herald, and Times local newspapers
  • A new series of  30-second radio commercials to run on
    CJNU 104.7 FM
  • Fall Newsletter
  • Holiday flyer

The Growth of Northland

Over the past couple of years, Northland Healthcare Products has undergone major growth and development. Wanting to increase the retail side of business, the Company embarked on an ambitious program to add and open new stores in various areas of Winnipeg to better serve this growing aspect of the business.

In April 2003, Northland acquired Tache Medical Supplies in St. Boniface, an established outlet close to St. Boniface Hospital doing a lot of business through referrals from doctors and physiotherapists. Later that same year, the Company opened a new store in the Courts of St. James to cater to the large contingent of seniors that live in the complex and in the nearby Grace Hospital area. A fourth location was added in the Spring of 2004 with the acquisition of Access Ability on Henderson Highway.

"With four stores under the Northland Healthcare banner we have the city nicely covered," says President Brian Rankine. All four stores carry an inventory of home healthcare products ranging from the simplest of daily living items like bandages, braces and supports, and incontinence products, all the way up to power wheelchairs, lift chairs and beds, and scooters.

865 Bradford St.

#9, 1341 Henderson Hwy.

Dominion Centre - 67 Goulet Street


Courts of St James #18, 2727 Portage Avenue
 

 

Celebrating 25 Years

In 2005, Northland celebrated its 25th anniversary, by embarking on a new and aggressive marketing, advertising and promotional campaign to further underscore its position as Winnipeg's leading supplier of home healthcare products and services.

A number of new initiatives have been undertaken over the past two years. Here are some of the highlights to date:

  • A newly revamped corporate website to further enhance customer relations and communication. The new website has been designed to provide the latest and most detailed information about the Company, its current operations and future initiatives, plus other related customer information;
  • Revisions to the Company's logo and overall "corporate look";
  • The introduction of a customer survey at each of the Company's four locations to assess and evaluate customer needs and impressions of our stores;
  • The introduction of a corporate newsletter, Northland News, with informative and interesting articles about the home healthcare industry, Northland products and services, and key employees;
  • The introduction of a series of radio commercials on CJOB and The BREEZE 100.7 FM.( now CAFE 100.7);
  • New and updated print ads in Winnipeg's weekly newspapers (Metro, Herald, Lance, Times) and the MSOS publication, "Fifty and Beyond";
  • An improved emphasis on building and maintaining strong personal and professional relationships with the Company's customers, featuring informative "Product Fact Sheets", available at each store;
  • High profile "bus tail" boards on city of Winnipeg transit buses displaying the Northland corporate look;
  • New radio commercials on 99.1 COOL-FM, and Golden West Radio (Steinbach, Altona, Portage La Prairie);
  • New print ads in COOL-FM magazine and Bearskin Airlines magazine;
  • New corporate vans with Northland logo.