In 2005, Northland celebrated its 25th anniversary, by embarking on a new and aggressive marketing, advertising and promotional campaign to further underscore its position as Winnipeg's leading supplier of home healthcare products and services.

A number of new initiatives have been undertaken over the past years.
Here are some of the highlights to date:

• A newly revamped corporate website to further enhance customer relations and communication. The new website has been designed to provide the latest and most detailed information about the Company, its current operations and future initiatives, plus other related customer information;

• Revisions to the Company's logo and overall "corporate look";

• The introduction of a customer survey at each of the Company's four locations to assess and evaluate customer needs and impressions of our stores;

• The introduction of a corporate newsletter, Northland News, with informative and interesting articles about the home healthcare industry, Northland products and services, and key employees;

• The introduction of a series of radio commercials on CJOB and The BREEZE 100.7 FM.( now CAFE 100.7);

• New and updated print ads in Winnipeg's weekly newspapers (Metro, Herald, Lance, Times) and the MSOS publication, "Fifty and Beyond";

• An improved emphasis on building and maintaining strong personal and professional relationships with the Company's customers, featuring informative "Product Fact Sheets", available at each store;

• High profile "bus tail" boards on city of Winnipeg transit buses displaying the Northland corporate look;

• New radio commercials on 99.1 COOL-FM, and Golden West Radio (Steinbach, Altona, Portage La Prairie);

• New print ads in COOL-FM magazine and Bearskin Airlines magazine;

• New corporate vans with Northland logo.